Immersive Nutcracker at Brown’s of Mayfair
The Client:
The iconic Brown's Hotel in Mayfair, part of the prestigious Rocco Forte Collection
The Challenge
Brown's Hotel sought to create a truly distinctive and revenue-generating holiday experience that would capture the magic of the season and garner significant media attention in a competitive London market. They aimed to elevate their festive offering beyond traditional dining and attract a wider audience seeking a unique, memorable experience.
The Solution
Concept Development: We meticulously crafted the "Nutcracker" immersive dinner show concept, blending theatrical performance, exquisite dining, and interactive moments within the elegant setting of Brown's Hotel.
Experiential Design: We designed two nightly sittings, welcoming guests to "Clara's Christmas Feast" with an elegant ambiance set by a live string quartet and a captivating arrival experience led by the renowned magic circle magician, Dosselmeir. Performers were adorned in bespoke, billowing gowns, enhancing the visual spectacle.
Production & Execution: We oversaw all aspects of production, from creative direction and bespoke costume design to seamless coordination with our technical partner, Joe Brown, ensuring flawless audiovisual elements that enhanced the immersive storytelling.
Talent Curation: We sourced and directed talented performers, including breathtaking ballet dancers portraying iconic characters like the Sugar Plum Fairy and the menacing Rat King, bringing the beloved narrative to life throughout the dining experience.
Immersive Elements: We carefully balanced awe-inspiring ballet performances and character encounters with subtle interactive moments, creating a truly multi-sensory and engaging experience for guests throughout their delightful three-course meal.
Quantifiable Results
Revenue Generation: 100% of performances sold out in advance, resulting in a significant increase in food and beverage revenue for Brown's Hotel during the show's run.
Media Coverage: Secured coverage in prestigious publications including Mayfair Times, [Replace X with actual publication name], and [Replace Y with actual publication name], significantly boosting Brown's Hotel's brand visibility during the crucial holiday season.
Brand Awareness & Recognition: The show was recognised as one of the "Top 10 things to do in London this December" by Harper's Bazaar, elevating Brown's Hotel's profile as a leading destination for innovative and luxurious festive experiences.
Guest Satisfaction: The overwhelming positive feedback included numerous heartwarming messages of appreciation, confirming an experience that not only met but significantly exceeded expectations. The show's exceptional quality and unique nature were further underscored by Brown's Hotel reporting guests flying in from various corners of the world, specifically to stay and witness the immersive "Nutcracker” experience.
